Online stores and Sell

Online stores are open to every account — there’s no capability gate on this category. Sell is the part of your site that shows what you have for sale: your own products, or products from the brands you work with. Milkcrate reads them from the store they already live on, so your followers shop through your page instead of being sent off to find things themselves. The sale itself still happens on the store; Milkcrate doesn’t hold a cart or take payment.

Connect it

“Online store” covers Shopify, WooCommerce, Squarespace, Big Cartel, or any standard store front. Paste your store’s link and Milkcrate detects it as an online store, no separate provider list to pick from and nothing to configure on the store’s side.

If you’re an ambassador or affiliate for a brand, paste the share link the brand gave you. Milkcrate keeps your discount code and referral tag from it, so sales still count as yours.

TikTok Shop and Amazon Storefront connect the same way — paste your storefront link and Milkcrate adds it alongside any other store you’ve connected. You can run a standard online store and a TikTok Shop or Amazon Storefront side by side.

See every integration Milkcrate can sync from in Supported integrations.

Choose what shows

Every product from every connected store comes through to Sell. Sell mirrors your store’s own catalogue: add, remove or reprice a product on your store and the change carries through on its own, with no separate product list to keep in sync by hand.

Tick which products show on your site and untick the rest. Newest products stay switched on by default, so a new item shows up as soon as your store carries it. This is one of the steps in the Get Started walk, where you make the same choice for every product synced in at the time.

A Smart order switch sits alongside the list too: on, your products follow what visitors tap; off, they keep the order you set, and it remembers which one you picked for Sell.

On your site

Visitors see the products you’ve left ticked. Tapping one takes them as close to paying as the store allows: on Shopify and WooCommerce the product drops straight into the store’s cart; on other stores it opens the product page. No hunting through a store’s menus, and no “search for it on their site”.

If a store connection carries a discount code, Milkcrate adds it to every product link, so on Shopify it’s already applied when the visitor lands. It also shows beside the products — for example, “Code XYZ at checkout” — so visitors see the saving before they tap.